Monday, February 10, 2014

"Finessing the Pivot: U.S. Public Diplomacy in Northeast Asia"

The fourth East Asian Colloquium of the spring semester is coming next Friday, the 14th of the February. We look forward to seeing you!


PRESENTER: Emily Metzgar (School of Journalism, IU Bloomington) & Xinyu Lu (MA Student, School Of Journalism, IU Bloomington)

TOPIC: Finessing the Pivot: U.S. Public Diplomacy in Northeast Asia

DATE: Friday, February 14

TIME: 12:00p.m. -1:15p.m.

LOCATION: Student Building 150


This study considers U.S. public diplomacy efforts in Northeast Asia in the context of the country’s foreign policy “pivot” toward the region. Focused specifically on American efforts to communicate online with publics in China, Japan and South Korea, this research examines embassy websites and social media feeds in order to characterize the most visible aspects of American PD 2.0 in the region. Findings indicate that despite the interactive potential of these online tools, the U.S. approach to public diplomacy in the online context remains overwhelmingly unilateral, with one-way messaging the norm and instances of engagement with the target publics exceedingly rare.


Emily Metzgar joined the faculty at Indiana University’s School of Journalism in 2008. Her research focuses on public diplomacy, international communication, and the role of media in society. She earned a PhD in media and public affairs from Louisiana State University’s Manship School of Mass Communication. Previously she served as an American diplomat at the U.S. Embassy in Beijing. She has also worked at the National Defense University and the United States Institute of Peace and is an alumnus of the Japan Exchange & Teaching (JET) Program. Emily has extensive writing and editing experience and in addition to academic and professional publications, she served as a columnist for the Shreveport Times (LA) while completing her doctoral work. She has a bachelor’s degree in political science and French from the University of Michigan and a master’s degree in international politics with an emphasis on East Asia from the Elliott School of International Affairs at The George Washington University.


Persons with disabilities interested in attending our events who may require assistance, please contact us in advance at (812) 855-3765.


East Asian Studies Center

Indiana University

1021 East Third Street

Memorial Hall West 207

Bloomington, IN 47405

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