How to Succeed in Business as a Liberal Arts Major

We are collaborating with the College’s office of Advancement to host Douglas Freeland, McDonald’s USA Director of Customer Engagement and Alliances   Please forward the following information to your students. What a great opportunity to for them to hear from a very influential alum!   How to Succeed in Business as a Liberal Arts Major: Douglas Freeland, McDonald’s USA Director – Customer Engagement & AlliancesDirector – McDonald’s All American Games

Tuesday, October 29 Information Session, 4:00 – 5:00 p.m. Career Development Center, 625 North Jordan

Douglas Freeland, McDonald’s USA Director – Customer Engagement & Alliances Director – McDonald’s All American Games, will be available for a group discussion on Tuesday, October 29.   Mr. Freeland oversees the popular Monopoly at McDonald’s promotion, the prestigious McDonald’s All American High School Basketball Games, and sports and entertainment initiatives across a variety of platforms. An 18-year McDonald’s veteran, Mr. Freeland displays an innovative, action-oriented approach coupled with a decisive leadership style.  He leverages brand assets and branded content to attract media and publicity and drive sales.   Mr. Freeland graduated with a B.A. in Telecommunications from Indiana University in 1980.  He joined Foote, Cone and Belding advertising in 1980 followed by stints at J. Walter Thompson advertising and Quaker Oats Company.  He began his McDonald’s career in 1995.